Dot Dot Dash closed down a city laneway to produce a stunning runway show marking the opening of Melbourne Spring Fashion Week 2014,  in collaboration with Moth Design.

The project involved runway and seating design, a large floral installation, media wall and red carpet, and all logistical arrangements to shut off Little Bourke Street and provide access to suppliers.

The MSFW activity also included the installation of a VIP bar at Emporium, a live performance by Owl Eyes, the design, build and styling of Workshop areas, and concept design and execution of Emporium activations including a MSFW treat car.

See more images HERE