YOPLAIT

YOPLAIT MASTERBRAND RELAUNCH
2012

To launch the new packaging and reformulated Yoplait yogurt, we were charged with the task of creating a sampling program and set which was both approachable yet quintessentially French in it’s look and feel. The result, a stroll through a “paperworld” park landscape where you can take a seat and enjoy a sample.

The campaign will roll out in 2012 at Westfield Shopping Centres nationally.