Launch Activity

The time had come and Topshop was about to open its flagship store in Melbourne! We just wanted to make sure that ALL the crazed fans knew what was happening so we set out on a “road trip” to let the masses know.

The Topshop Kombi toured Melbourne for ten days giving away thousands of tote bags and most importantly starting a conversation with Topshop fans about when the store would be open and what to expect. The demand was overwhelming with supply of totes having to be replenished mid campaign!