Launch Events


Our brief was to launch the new Sapporo Premium Beer as brewed right here in Australia with events in Sydney, Adelaide and Melbourne. The party ran for three nights with each of the three cities getting a taste of the freshly brewed beer and witnessing the unveiling of the new packaging concept.

The events showed a respectful nod to the Japanese heritage and featured live sushi chefs, Japanese hip hop courtesy of DJ Prequel and a stop motion video filmed in front of hundreds of Maneki Neko which lucky guests took home at the close of the evening.